Positioning
organizations
for the future.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, leaders and teams through future knowledge.

Keynotes

Keynotes on impact marketing, megatrends and transformation

Brand Strategy

Keynotes

Advisory

Positioning

The world is shifting. Businesses shaping the future need a new kind of marketing. One that creates real connections and drives meaningful change. I help visionary brands turn complexity into clarity, crafting powerful strategies that fuel growth, impact, and credibility.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Futureproof brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, leaders and teams through future knowledge.

Keynotes

Keynotes on impact marketing, megatrends and transformation

The world is shifting. Companies, organizations and regions shaping the future need clear communication, credible narratives and a strategy that makes structural change understandable and actionable.
I help future initiatives to position themselves, shape business models and think within organisational ecosystems.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Futureproof brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, agencies and teams through future knowledge.

Keynotes

Keynotes on future communication, megatrends and systems thinking.

The world is shifting.

Businesses shaping the future need a new kind of marketing.

I help visionary brands by

crafting strategies that fuel growth, impact, and credibility.

Offer

Positioning

Future narratives and key messages

Brand
Strategy

Future-proof business strategy

Advisory

Empowering with future knowledge

Keynotes

Keynotes on transformation

Read Blog

Turning complexity into clarity:

Giving future
initiatives direction
and visibility

The Future Brand Model

Future Brand Model

Developed to meet the needs of future-driven businesses, the model bridges identity, business strategy, and impact. It provides a systemic framework to align People, Profit, and Planet—ensuring brands are both competitive and future-proof.

Future Brand Model

The model provides pioneering core messages for sustainable communication and business strategies. It integrates corporate identity with the needs of future markets and the planet.

Profit

What drives the market?

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

People

What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

Profit

Economic foundation –

What drives the market?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

People

Trust & Identity –

What drives us?

The strongest brands take responsibility. Social, environmental,

or economic sustainability while integrating transformation trends into their strategy.

Planet

Impact –

What does the world need?

Future Brand Model

Developed to meet the needs of future-driven organizations, the model bridges identity, business strategy, and impact. It provides a systemic framework to align People, Profit, and Planet—ensuring brands are both competitive and future-proof.

Future Brand Model

The model provides pioneering core messages for sustainable communication and business strategies. It integrates corporate identity with the needs of future markets and the planet.

Profit

What drives the market?

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

People

What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

Profit

Economic foundation – What drives the market?

Understanding future (market) trends, needs of customers, partners, audiences and competitive differentiation is essential for long-term economic success.

People

Trust & Identity – What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

Impact – What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

In the future, brand and business strategy will become more interconnected. Many leaders quickly see how the three areas align within their organization when looking at the Future Brand Model. It is not just about more planet; even the best solutions for the world need to gain money to make an impact.

After a decade in classical marketing, I realized:

communication should drive positive impact—not just sell more.

Vision

After a decade in international brand marketing, I realized: communication should drive positive impact—AND sell. True transformation happens when future-oriented organization succeed in the market or field, convince investors, proving that their strategy and business models work and setting a standard worth following.

Collaborating exclusively with inspiring brands and companies that dare to rethink the norm for the greater good is my guiding principle.

Mission

Collaborating exclusively with inspiring brands and companies that dare to rethink the norm for the greater good is my guiding principle. By using credible narratives as a strategic force, we can drive real change.

Driven by the spirit of a new era — I embrace transformation with my whole being. My presence is dedicated to accompany a positive change.

Passion

Driven by the spirit of a new era — I embrace transformation with my whole being. My presence is dedicated to accompany a positive change. Whenever a minute is free, I immerse myself in the world of natural wines, mindfulness, or mountains.

Nina Weiss

ten years experience in classical marketing

Future Communication

Let us drive
global impact

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Shape Futures

For beyond economy, I help shape a festival, movement and cooperation platform for the economy of tomorrow — as Co-Founder, Strategic Lead and Co-Curator.

Craft narratives

With The Future:Project, I work as author, speaker and strategic advisor — translating future research into strategy, communication and applications.

Drive regional transformation

For Pfalzwein, I support a structural transformation project — connecting wine, tourism, agriculture, culture and partners into a new value creation strategy.

Build business ecosystems

For Sym, I work on strategy, positioning and communication for business ecosystems — making new forms of cooperation understandable & actionable.

Cultivate peace ecosystems

For Global Peacebuilders and the Trauma Dialogue Institute, I support education-based peacebuilding ecosystem for collective trauma healing.

Position new categories

For Field Blends by Leiner, I positioned a non-alcoholic grape and herb ferment — shaping the wine market into health, origin, taste & alcohol-free innovation.

Let us!

nina is co-author for the future guide:marketing

sym is an ecosystem with a complex business model

nina weiss is co-author of the futureguide:marketing

create clarity

to explain complexity, as done in The Future Project.

set visions

to highlight the impact offered by for example Fairafric.

create impact

through co-creation of the Beyond Economy Festival.

built creditbility

and communicate expertise for Healversity.

reduce complexity

in ecosystem positioning together with Sym.

transform

and improve education in the Conscious Business Education.

Proven Success

Sebastian Mittermaier

Management, Naturland

"Nina has an authentic manner, thinks strategically, has innovative ideas and conveys the topic of sustainability with enthusiasm"

Brigitte Santo

Board Member, mediation center

"Nina has done a great job for us in the area of positioning and strategy. She has a very refreshing and motivating demeanor - combined with her experience and professionalism, this is really very convincing and supportive."

Marcus von Hausen

Managing Partner, Zeichen & Wunder

"Nina is bursting with energy! At the same time, she never loses sight of the client's needs and her claim for truly sustainable solutions. This is how great new ideas are created together. That makes the cooperation very special."

Michael Schwienbacher

Ecosystem Architect, Sym:beyond economy

"Nina Weiss is a true expert in impact, transformation, ecosystems, and future-proof business. Thanks to Nina, our business logic has become much clearer. We presented the results in a 60-page presentation, a complete success!"

Martin Opercan

Managing Partner, Hotwire

"I have known Nina as a colleague, business- and sparring partner for 15 years. She is the perfect combination of experience, curiosity, courage, empathy and enthusiasm. To create something new and better. For her customers and partners – and for all of us."

Hannes Beckenbach

Managing Director, Netzwert Partner GmbH

"Thank you, Nina, for your excellent and important work. It is wonderful for Netzwert Partner GmbH to see how you manage to do both at the highest level: positioning us as a brand and at the same time being a source of inspiration for IDGs. We all enjoy learning from you here."