Positioning
brands
for the future.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, leaders and teams through future knowledge.

Keynotes

Keynotes on impact marketing, megatrends and transformation

Brand Strategy

Keynotes

Advisory

Positioning

The world is shifting. Businesses shaping the future need a new kind of marketing. One that creates real connections and drives meaningful change. I help visionary brands turn complexity into clarity, crafting powerful strategies that fuel growth, impact, and credibility.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Futureproof brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, leaders and teams through future knowledge.

Keynotes

Keynotes on impact marketing, megatrends and transformation

The world is shifting. Businesses shaping the future need a new kind of marketing. One that creates real connections and drives meaningful change. I help visionary brands turn complexity into clarity, crafting powerful strategies that fuel growth, impact, and credibility.

Positioning

Crafting future narratives. Defining key messages. Driving change.

Strategy

Futureproof brand- and business strategies. Focus on Profit, People & Planet.

Advisory

Empowering boards, agencies and teams through future knowledge.

Keynotes

Keynotes on impact marketing, megatrends and transformation

The world is shifting.

Businesses shaping the future need a new kind of marketing.

I help visionary brands by

crafting strategies that fuel growth, impact, and credibility.

Offer

Positioning

Future narratives and key messages

Brand
Strategy

Future-proof business strategy

Advisory

Empowering with future knowledge

Keynotes

Keynotes on transformation

New dimensions in marketing:

Inspiring clarity
to promote
future solutions

The Future Brand Model

Future Brand Model

Developed to meet the needs of future-driven businesses, the model bridges identity, business strategy, and impact. It provides a systemic framework to align People, Profit, and Planet—ensuring brands are both competitive and future-proof.

Future Brand Model

Developed to meet the needs of future-driven businesses, the model bridges identity, business strategy, and impact. It provides a systemic framework to align People, Profit, and Planet—ensuring brands are both competitive and future-proof.

Future Brand Model

The model provides pioneering core messages for sustainable communication and business strategies. It integrates corporate identity with the needs of future markets and the planet.

Profit

What drives the market?

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

People

What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

Profit

Economic foundation –

What drives the market?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

People

Trust & Identity –

What drives us?

The strongest brands take responsibility. Social, environmental,

or economic sustainability while integrating transformation trends into their strategy.

Planet

Impact –

What does the world need?

Future Brand Model

Developed to meet the needs of future-driven businesses, the model bridges identity, business strategy, and impact. It provides a systemic framework to align People, Profit, and Planet—ensuring brands are both competitive and future-proof.

Future Brand Model

The model provides pioneering core messages for sustainable communication and business strategies. It integrates corporate identity with the needs of future markets and the planet.

Profit

What drives the market?

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

People

What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

Profit

Economic foundation – What drives the market?

Understanding future market trends, customer needs, target groups and competitive differentiation is essential for long-term economic success.

People

Trust & Identity – What drives us?

Successful brands are built on authenticity. People engage with brands that communicate clear values, purpose, and a strong identity.

Planet

Impact – What does the world need?

The strongest brands take responsibility—focus on social, environmental, or economic sustainability while integrating transformation trends into their strategy.

In the future, brand and business strategy will become more interconnected. Many leaders quickly see how the three areas align within their company when looking at the Future Brand Model. It is not just about more planet; even the best solutions for the world need to sell to make an impact.

After a decade in classical marketing, I realized:

communication should drive positive impact—not just sell more.

Vision

After a decade in marketing, I realized: communication should drive positive impact—not just sell more. True transformation happens when future-oriented businesses succeed in the market, proving that new business models work and setting a standard worth following.

Collaborating exclusively with inspiring brands and companies that dare to rethink the norm for the greater good is my guiding principle.

Mission

Collaborating exclusively with inspiring brands and companies that dare to rethink the norm for the greater good is my guiding principle. Using Brand Marketing as a strategic force that drives real change.

Driven by the spirit of a new era — I embrace transformation with my whole being. My presence is dedicated to accompany a positive change.

Passion

Driven by the spirit of a new era — I embrace transformation with my whole being. My presence is dedicated to accompany a positive change. Whenever a minute is free, I immerse myself in the world of natural wines, mindfulness, or mountains.

Nina Weiss

ten years experience in classical marketing

Future Communication

Let us drive
global impact

Nina Weiss is co-author of the FutureGuide:Marketing.

Create clarity

Most of my clients have complex business models. I transform them into clear, actionable narratives. How that works? Read the Future Guide Marketing.

Set visions

For Fairafric, we created a vision that highlights the local impact of Ghana-produced chocolate, inspiring conscious consumer choices.

Make impact

As a co-creator and strategist of the Beyond Economy Festival, I foster live communication and partnerships that drive impactful business change.

Built creditbility

For Healversity, we set up a future brand strategy to empower health professionals with Epigenetics education, enhancing industry credibility

Reduce complexity

I work with Edding to design brand strategies that simplify and renew business models, making them future-proof and adaptable.

Transform

In collaboration with the Tomorrow university and Conscious Business Education I shape sustainable, innovative business practices for tomorrow.

Let us!

nina is co-author for the future guide:marketing

sym is an ecosystem with a complex business model

create clarity

to explain complexity, as done in The Future Project.

set visions

to highlight the impact offered by for example Fairafric.

create impact

through co-creation of the Beyond Economy Festival.

built creditbility

and communicate expertise for Healversity.

reduce complexity

in ecosystem positioning together with Sym.

transform

and improve education in the Conscious Business Education.

The world is shifting. Businesses shaping the future need a new kind of marketing. One that creates real connections and drives meaningful change. I help visionary brands turn complexity into clarity, crafting powerful strategies that fuel growth, impact, and credibility.

Proven Success

Sebastian Mittermaier

Management, Naturland

"Nina has an authentic manner, thinks strategically, has innovative ideas and conveys the topic of sustainability with enthusiasm"

Brigitte Santo

Board Member, mediation center

"Nina has done a great job for us in the area of positioning and strategy. She has a very refreshing and motivating demeanor - combined with her experience and professionalism, this is really very convincing and supportive."

Marcus von Hausen

Managing Partner, Zeichen & Wunder

"Nina is bursting with energy! At the same time, she never loses sight of the client's needs and her claim for truly sustainable solutions. This is how great new ideas are created together. That makes the cooperation very special."