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The Future Brand Model provides a systemic framework to align People, Profit, and Planet for future communication with the goal to bring the good ideas forward.
Background of the
Future Brand Model
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Hier in details darüber berichten wie das model genutzt wird und was "profit" genau meint. vielleicht auch etwas ausholen und beschreiben dass das das ist was man Klassischerweise unter "marketing" versteht.
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In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
Profit
Hier in details darüber berichten wie das model genutzt wird und was "people" genau meint. welche Leitfragen und themen sind hier drin? -> werte, vision, team usw. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.
Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.
Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.
People
Hier in details darüber berichten wie das model genutzt wird und was "planet" genau meint. vielleicht auch erklären warum people alleine nie erfolgreich wird -> "green".
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In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend.
Planet
Brand Messages
Hier über die entstehende brand messages berichten, wie verwendet man diese intersections? was ist darüber zu wissen? wofür sind brand messages eigentlich gut? wer verwendet sie?
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Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
Brand Essence
Hier darauf eingehen was ein brand essence ist. eventuell auch schreiben, dass alle kreise im Gleichgewicht sein müssen und warum. wofür verwendet man am ende die brand message?
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Using the Future Brand Model
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Positioning
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Business development
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Marketing
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Literature behind
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Ikagai
Author
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Buchtitel ein oder zweizeilig
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“Hier ein längeres
Zitat von Nina Weiss, wie es dazu kam das Future Brand Model zu entwickeln. was will sie damit erreichen?”