Fairafric
Vision and Mission
Brand Messages
Sustainable Marketing
Impact Workshop
Munich, Germany
2020
Vision
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Summary
Fairafric is a chocolate brand with a bold mission: to use business as a tool to end poverty. Their journey, from concept to the creation of their chocolate bars made in Ghana, demonstrates what can be achieved when passionate individuals collaborate to create a better world. Fairafric’s work goes beyond just producing high-quality chocolate; it aims to decolonize the chocolate industry, ensuring that value stays within the countries of origin. Nina played a pivotal role in positioning the brand, helping to shape its vision and mission, and ensuring its message resonated with conscious consumers. She also crafted brand messages that reflect Fairafric’s commitment to sustainability and ethical production, guiding the company’s approach to marketing with a focus on impactful storytelling.
Challenge
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
Solutions
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
